New Year, New Bra!
Kick off 2026 with a fresh start—and a better fit. During our January Bra Trade-In Event, bring in your old bra (any brand, any condition) and enjoy $7.50 OFF a new, full-priced bra.
Whether you’re upgrading your fit, refreshing your style, or simply craving more comfort, this is the perfect excuse to start the year feeling confident and supported.
How It Works:
• Bring your old bra to our store between January 2nd and January 31st, 2026
• Receive $7.50 OFF the purchase of one new, full-priced bra
• Feel great knowing your traded-in bra will be donated or responsibly recycled ♻️💕
Terms & Conditions:
PROMOTION VALID 01/02/26–01/31/26. VALID IN-STORE ONLY. FOR EVERY (1) BRA DONATED, RECEIVE $7.50 OFF (1) NEW, FULL-PRICED BRA. OFFER VALID ONLY AT TIME OF PURCHASE. ANY BRAND, ANY CONDITION ACCEPTED. TRADED-IN BRAS WILL NOT BE RETURNED AND MAY BE DONATED OR RECYCLED BY THE COMPANY. DISCOUNT APPLIES ONLY TO FULL-PRICED BRAS. EXCLUSIONS APPLY. CANNOT BE COMBINED WITH OTHER OFFERS, PROMOTIONS, OR DISCOUNTS. NOT VALID ON SALE OR CLEARANCE MERCHANDISE. IF A DISCOUNTED BRA IS RETURNED, THE $7.50 DISCOUNT WILL NOT BE REFUNDED OR TRANSFERRED. NO ADJUSTMENTS ON PRIOR PURCHASES. BLUM’S SWIMWEAR & INTIMATE APPAREL RESERVES THE RIGHT TO MODIFY OR END THIS PROMOTION AT ANY TIME WITHOUT NOTICE.
Start the New Year Supported: Blum’s Sports Bra Event Is Here
A new year is the perfect time to refresh your essentials — and there’s no better place to start than with a great-fitting sports bra. From January 2 through January 31, Blum’s Swimwear & Intimate Apparel is making it easier (and more rewarding) to upgrade your activewear with a special Sports Bra Event you won’t want to miss.
What’s the Offer?
For a limited time, enjoy:
✨ 20% OFF all full-priced sports bras
🎁 A FREE gift with your sports bra purchase
This exclusive promotion is available in-store and online, so you can shop the way that works best for you. The free gift is available while supplies last, so be sure to shop early for the best selection.
Why Your Sports Bra Matters
A sports bra isn’t just another piece of activewear — it’s the foundation of comfort, support, and confidence. Whether you’re walking, training, traveling, or just living your everyday life, the right sports bra:
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Reduces strain and discomfort
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Provides proper support for your body
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Improves posture and movement
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Helps your clothing fit and feel better
At Blum’s, we carry premium brands known for performance, fit, and longevity — so you’re not just buying a sports bra, you’re investing in how you feel every day.
Promotion Terms & Conditions
Promotion valid 01/02/26–01/31/26. Valid on full-priced sports bras only. Exclusions apply. Not valid on sale or clearance merchandise. No adjustments on previous purchases. Free gift with purchase of a full-priced sports bra, while supplies last. Cannot be combined with any other discounts, promotions, or offers. Promotion valid in-store and online. Blum’s Swimwear & Intimate Apparel reserves the right to modify or terminate this promotion at any time without prior notice.
Your Perfect Beach Day Starts at Blum’s — Free Tote Included
Planning your next getaway or dreaming of warm, sunny days ahead? Blum’s Swimwear & Intimate Apparel is making it even more exciting to refresh your swim and resort wardrobe this January. From January 2 through January 31, you can receive a FREE Beach Tote when you shop our beautiful collection of swimwear, resort wear, and beach accessories.
What’s the Offer?
When you spend $400 or more on swimwear, beach accessories, and/or resort wear, you’ll receive:
👜 A FREE Beach Tote — valued up to $60
This exclusive offer is available in-store only, and it’s the perfect way to complete your vacation-ready look. Whether you’re heading to the tropics, relaxing poolside, or planning a staycation, this stylish tote is the must-have accessory for carrying all your sunny-day essentials.
(While supplies last. Limit one per customer.)
Why You’ll Love It
A great beach tote is more than just a bag — it’s your go-to companion for every warm-weather adventure. With your free Blum’s beach tote, you’ll have the perfect place for:
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Sunscreen, sunglasses, and sandals
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Your favorite book or magazine
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Towels, snacks, and beach-day essentials
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Everything you need for poolside lounging or seaside strolls
Paired with Blum’s expertly curated swim and resort collections, you’ll be fully outfitted for wherever your next escape takes you.
Promotion Terms & Conditions
Promotion valid 01/02/26–01/31/26. Promotion valid in-store only. Customers must spend a minimum of $400 (before tax) on swimwear, beach accessories, and/or resort wear to qualify for a free beach bag. The free beach bag is valued at up to $60. Limit one (1) free beach bag per customer. While supplies last. The free beach bag has no cash value and cannot be exchanged for cash or store credit. No adjustments on previous purchases. Cannot be combined with other discounts, promotions, or offers. If items contributing to the $400 minimum spend are returned and the purchase no longer meets the minimum spend requirement, the value of the free beach bag ($60 or the retail value, whichever is lower) will be deducted from the refund or must be paid by the customer. Blum’s Swimwear & Intimate Apparel reserves the right to modify or terminate this promotion without prior notice.